The National Football League and SiriusXM have agreed to a five-year extension of their broadcasting and marketing agreement.
That’s good news for SiriusXM subscribers, and extends an arrangement dating to 2004.
And, for SiriusXM, there’s a particular sweetness to the new deal, as it will become the exclusive third-party audio provider of every NFL game across North America.
What does this mean to SiriusXM subscribers? They’ll continue to get access to every NFL game live through Super Bowl LXI in 2027 on SiriusXM radio and on the SXM App, as well as SiriusXM NFL Radio, SiriusXM’s 24/7 radio channel dedicated entirely to the NFL.
The SXM App offers 32 NFL team channels, each dedicated to carrying the official radio broadcast for each NFL team. Starting this season, each team channel on the SXM App will now also feature the team’s pre- and post-game shows before and after every game.
All 32 team channels are also available in vehicles equipped with SiriusXM 360L radios.
Additionally, SiriusXM will offer additional team-focused content from NFL clubs — including coaches shows, press conferences and more — to subscribers on the SXM App.
Lastly, as an “Official NFL Sponsor” SiriusXM will continue to have rights to use the NFL “shield” logo (shown, top left) and collective NFL team trademarks.
SiriusXM NFL Radio boasts a daily programming lineup featuring shows hosted by NFL experts and interviews with players, coaches and executives from around the league, live coverage of marquee NFL events like the Super Bowl, NFL Draft, NFL Combine, training camps, owners’ meetings and other related features.
“We are pleased to continue our agreement with SiriusXM,” said Brian Rolapp, the NFL’s Chief Media and Business Officer. “SiriusXM continues to be an important part of the NFL family, providing fans access to live game audio as well as all the news and information around their favorite teams in addition to SiriusXM’s great 24/7, 365 League coverage on SiriusXM NFL Radio.”
SiriusXM President and Chief Content Officer Scott Greenstein added, “The popularity of the NFL, and the passion of their fans, is extraordinary. Since 2004 the NFL has been an important component of SiriusXM’s programming lineup as we deliver those fans exceptional access to all their favorite teams. We couldn’t be more pleased to now be expanding our relationship with the league, ensuring our listeners will continue to get comprehensive access to the NFL.”
