SiriusXM in used car subscription deal with Toyota

With more and more satellite radio receiver-equipped vehicles passing out of the hands of their original owners, SiriusXM has made used cars a new focus. The company has now cut a trial subscription deal with Toyota Motor Sales USA for customers who buy a used vehicle with a Sirius or XM receiver in the dash.

Under the deal, Toyota customers across the United States will receive a three-month trial subscription to satellite radio and available SiriusXM services when they purchase a Toyota Certified Used Vehicle or a Scion Certified Pre-Owned Vehicle equipped with a SiriusXM radio.

“This offer gives customers buying Toyota Certified Used Vehicles and Scion Certified Pre-Owned Vehicles the world’s best audio entertainment available on the road, and we look forward to working with Toyota and Scion dealers to provide even more of their customers the opportunity to listen to SiriusXM when buying any Certified Used Vehicle equipped with a satellite radio from Toyota,” said Joe Verbrugge, Senior Vice President and General Manager, Automotive Remarketing Division, SiriusXM.

“Giving our customers SiriusXM for three months adds value to our Certified Used Vehicle Program,” said Dave Depew, Corporate Fleet Manager, Toyota Motor Sales, USA. “It gives our Certified Used Vehicle customers the opportunity to experience services from SiriusXM that enhance the experience of driving Toyota vehicles equipped with easy-to-use, state-of-the-art products such as satellite radio.”

Toyota will continue to give customers purchasing new Toyota and Scion vehicles equipped with satellite radio a three-month SiriusXM subscription.

RBR-TVBR observation: There are more cars on the road with inactive satellite radio receivers than active ones, so it is quite logical for SiriusXM to target used car buyers as potential subscribers.