SiriusXM Just ‘Slammed’ Radio With This Great Initiative


A Dec. 1 announcement that was widely ignored by the broadcast media trade press caught the attention of RBR+TVBR Editor-in-Chief Adam R Jacobson.

Why? Because this news, from Sirius XM, deals with something radio stations across the U.S. should have been doing for the last 25 years. It’s another reason why broadcast radio still has a long way to go to be as local as industry leaders proclaim it to be.

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