SiriusXM and Kia Motors America have “expanded” their long-term agreement, with a relationship that is now in place through the end of 2025.
And, it’s great news for the nation’s satellite radio company and home to Howard Stern.
Over the course of the agreement, Kia will “significantly broaden” the installation of SiriusXM throughout Kia models and trims produced in North America. This increased penetration rate will begin with model year 2022 vehicles.
This, says SiriusXM, means it is targeted to become a standard feature on nearly all of Kia vehicles sold at retail in the U.S.
Kia customers purchasing or leasing SiriusXM equipped vehicles will continue to receive a three-month subscription to SiriusXM All Access.
Customers who purchase or lease Kia Certified Pre-Owned vehicles will also continue to receive a three-month subscription to SiriusXM All Access.
“Our customers love SiriusXM and we’re excited to be announcing our plans to make it a standard feature across the vast majority of all vehicles sold at retail,” said Bill Peffer, VP of Sales Operations at Kia Motors America.
SiriusXM VP of Automotive Partnerships James Wu adds, “The extension of our long-term agreement ensures that the Kia-SiriusXM relationship will continue to grow and serve those customers well for many years to come.”