Six ‘Commercial Ruts’ To Avoid


On Thursday (7/5), RBR+TVBR offered commentary from Editor-in-Chief Adam R Jacobson on how the biggest problem with TV and radio spots may be content-related.

Today, longtime radio sales and marketing trainer Jeffrey Hedquist offers his thoughts on how to make an audio commercial bring greater ROI for the advertiser. “If your commercials sound like commercials,” he says, “listeners will probably ignore them.”

Please Login to view this premium content. (Not a member? Join Today!)