The shifting of social media strategy and outlets–the game will never stop changing. The second you might think you have an inkling of how to do something new questions arise. Do I pay for sponsored posts on Facebook?
Do you schedule tweets? How do you keep up with everything that is going out there?
The questions will never stop and the strategy will always evolve.
Here’s what I believe you can do to ensure that your time spent on social media marketing, whether it be from a personal branding strategy or if you work on a team developing a strategy for a business, will be worth it regardless of the ever spinning dizziness of a 24/7 social world.