Sizzler USA today announced the appointment of Ground Zero as its advertising agency of record for strategy and creative.
Ground Zero will work with Sizzler on branding and promotional campaigns due to be unveiled early in 2008, the year marking the 50th anniversary of the Sizzler brand.
Acquired by Australian-based Pacific Equity Partners in 2005, Sizzler owns or franchises more than 300 mid-scale casual dining restaurants worldwide. Having updated its restaurants, menus and marketing, Sizzler is expanding in the U.S., Asia and Latin America.
The chain will celebrate its 50th anniversary in January 2008. Its overall U.S. advertising and marketing expenditure in 2006 was approximately 10 million.
Ground Zero is best known for its work on behalf of the California Department of Health Anti-Smoking Campaign, Virgin Digital, The History Channel International and ESPN.