The Number 2 footwear brand in the US says TV personality Brooke Burke will be staying fit in Shape-ups after signing an endorsement deal that extends through 2011. Burke gained global recognition as travel guide on the E! series, Wild On. She later went on to host two seasons of the CBS reality show Rock Star before competing on and ultimately winning the 7th season of ABC’s hit series Dancing With The Stars. In 2010 she returned to DWTS as co-host opposite Tom Bergeron for the show’s 10th season. This new endorsement deal brings Burke front and center as a worldwide face for Shape-ups in a campaign that spans print, television, online and outdoor.
The target for the effort will be moms looking to shape up, and Burke has taken her passion as a parent into business with an upcoming book, The Naked Mom, a website, ModernMom.com, and BabooshBaby—a specialty product line for expectant mothers.
Shape-ups are an innovative fitness tool designed to promote weight loss, tone muscles and improve posture. Burke joins a big list of Skechers celebs that has included Britney Spears, Christina Aguilera, Carrie Underwood, Ashley Simpson, Robert Downey, Jr., Rob Lowe, and former Lakers player (and recent Dancing With The Stars contestant) Rick Fox. Additionally, Shape-ups campaigns have recently featured Joe Montana, Karl Malone and fitness expert Denise Austin.