Following up on last year’s Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, Skechers USA says its will return to the Big Game with two unique campaigns. The first will use humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear and is slated to air during the two-minute warning of the first half. Skechers will also enlist football legend Joe Montana for a second ad to air during the second quarter.
For the company’s performance brand, a cheetah takes center stage this year when the world’s fastest land animal goes head-to-head with a human wearing Skechers GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast. The Company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 Super Bowl, and the much adored “Mr. Quiggly” commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.
For Relaxed Fit collection, Montana is the face of the footwear line that’s designed for comfort with a roomy toe area and memory foam insole. Montana previously appeared in a Relaxed Fit campaign during Fall 2012 that also included ads featuring basketball and baseball icons Mark Cuban and Tommy Lasorda.
The 2013 Super Bowl campaign marks the brand’s fourth consecutive year of commercials in the game. In its first year, the company utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the company’s fitness footwear. Mark Cuban joined Mr. Quiggly in 2012 for that Super Bowl campaign.