Marconi Broadcasting owned WHAT-AM Philadelphia has flipped from Alternative "Skin Radio" to "Martini Lounge Radio." The new station will feature classic standards from Frank Sinatra, Tony Bennett and Peggy Lee combined with new music from artists like Michael Buble’, Harry Connick Jr. and Diana Krall. To celebrate its Grand Opening, Martini Lounge Radio is airing "September With Sinatra"-continuous Frank Sinatra music through Labor Day weekend and beyond. Operations Manager Al Clay will oversee the programming of Martini Lounge Radio with consultation and research from Paul Kelly at Kelly Music Research. The station’s prior Skin Radio, will continue exclusively on-line via its live internet stream at skinradio.com Skin Radio features a blend of modern rock, music from local Philly bands, independent and reggae music. The new website is martiniloungeradio.com.