International news organization the Associated Press (AP), which some radio industry executives label as left-leaning, has reached a multi-year network audio sales agreement with Skyview Networks.
It’s a multi-year agreement for AP’s advertising inventory. And, it starts on January 1, 2021.
Skyview Networks will exclusively represent AP’s 15-second advertising units. Radio stations run these short-form units adjacent to their program content.
“As a longtime supporter of the broadcast radio industry, The Associated Press is pleased to supply our premium radio station inventory to support the best media mix advertisers seek,” said Michael Fabiano, AP’s VP/GM for the Americas. “We are excited about working with Skyview and the potential to increase our brand presence across radio stations and advertisers.”
Skyview EVP/GM Jeanne-Marie Condo calls the pact “a game changer for our agencies.”
Why? “It rounds out our portfolio delivering key network inventory. This high volume, premium :15-second inventory fulfills the needs within our advertiser campaigns.”