Slacker Radio launches Windows Phone 7 app


If your radio station has been thinking about doing a smartphone app, you are way behind the times. The Internet streaming competition is already on iPhones and Androids. Now Slacker Radio has announced the Slacker Radio Mobile app for the new Windows Phone 7 platform.

The new app for Windows Phone 7 is debuting on the HTC HD7, exclusively from T-Mobile USA, “allowing listeners to enjoy their favorite Slacker Radio stations while on-the-go.” Here’s a kick in the teeth for radio stations: “The free Slacker Radio app is pre-installed on the HTC HD7.” Of course, it is also available for other Windows Phone 7 devices by installing the Slacker app through the Windows Phone Marketplace.

The Internet streaming company says its new Slacker Radio application was designed specifically for Windows Phone 7 and leverages Windows Phone 7’s unique design capabilities, which includes panorama screens that allow users to access menus by panning left or right with the swipe of a finger.

“Windows Phone 7 is backed by a rich developer ecosystem that is building a variety of quality apps and games that take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. “Slacker Radio, with its visually stimulating design and panoramic menu is a great example of the dynamic apps that people will find on Windows Phone Marketplace,” he continued.

The Slacker music experience includes free access to over 130 expert-programmed Slacker genre stations (including 11 curated stations for the holidays), “thousands of artist stations backed by a song library that is over four times the size of the leading competitor.”

Slacker Radio provides music fans with “an unparalleled music discovery resource” by providing artist biographies, album reviews and access to song lyrics. In addition to skipping songs and marking tracks as favorites, listeners can ban songs and artists to create perfect custom radio stations on their Windows Phone 7 handset.

“Our Slacker Radio app for Windows Phone 7 was designed to take full advantage of the features unique to the new platform, providing music lovers with a visually stunning and seamless way to enjoy free personalized music on-the-go,” said Jonathan Sasse, senior vice president of marketing at Slacker.

RBR-TVBR observation: You snooze, you lose. In this case, you lose listeners if you aren’t figuring out how to go with them on their new mobile devices.