Dish Makes A Cognitiv Choice For Sling Slot

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The former chief revenue officer of Cognitiv, a revenue functions for the platform which uses “Deep Learning” to build custom programmatic buying algorithms, has been selected to lead advertising strategy and revenue for DISH‘s Sling TV arm.


Dave Antonelli will manage Sling TV client services, direct and programmatic sales, operations and technology within DISH Media. He will report directly to DISH Media SVP Kevin Arrix and will be based in DISH Media New York office.

“Dave will apply his insights into the rapidly changing media landscape to further Sling’s leadership in advertising innovation as the lines between digital and TV continue to blur,” Arrix said. “Dave will bring exceptional leadership and guidance to both Sling TV and DISH Media.”

Before joining Cognitiv, Antonelli was SVP/National Sales at SessionM, where he managed the national sales team and media strategy. He has also previously held roles at Viacom and LiveNation.

“I’m thrilled to join the team that essentially invented live dynamic ad insertion in the world of connected TV and continues to bring new opportunities to brands,” Antonelli said. “DISH Media has built a reputation of delivering the most advanced solutions for clients, changing the definition of TV advertising in our new digital world.”

The appointment comes as DISH shares have recovered from a decline started in mid-October 2018, which brought the company’s stock as low as $23.98 on Christmas Eve — a particularly punishing period for all media issues.

As of 3:05pm Eastern, DISH shares were up 2% to $34.40. One year ago, they were priced at $38.53, a sign that DISH’s rebound will likely be long-lasting.

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