As a retailer you have to pay for Bud when the beer is delivered. When you buy a car the bank sends the money to GM immediately. So tell me why is Bud on a 120 day pay cycle and GM on a 70 day cycle? Is radio now going into the credit loan business? Of course radio can’t say no to the "buy" (they need it because of the corner they have painted themselves into) but stations both TV and Radio should just say no! What a Pottersville" radio lives in today. By the way let’s not forget that most AE’s lose their commission after 90 days if the client has not paid!!