Small Business, Big Returns: How Radio Can Help


As RBR + TVBR readers have learned in our two-part series this week on Rocking M Media of Manhattan, Kansas, a radio company can be quite successful when it doesn’t think of itself as a radio company and, instead, takes the approach of Rocking M’s Christopher Miller by creating a “business development company with electronic real estate.”

Indeed, small business can be radio’s best friend (apologies to Art Vuolo).

With nearly six in 10 U.S. small-business owners surveyed in July by the National Small Business Association indicating that they expect to grow their revenue in the next year, they’ll likely be considering new marketing tactics to further boost growth.

Don’t let them look for you.  You and your team should already be courting their business.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.