Small markets holding up


With all the talk about large and medium market revenue losses it is interesting that we local small market broadcasters are doing relatively well:

Neuhoff’s radio markets:

Springfield, IL +2% YTD

Danville, IL +1% YTD

Decatur, IL  new acquisition but holding steady with last year.

All of these markets are coming off of record 2007 & 2008 total year numbers.

Neuhoff TV: Twin Falls, ID -12% YTD but showing huge improvement in pacing.

Good news? I think the industry is undergoing a change we operators in smaller markets have always known: Transactional selling is dying. Interactive, idea and success based value marketing is growing. Is the train leaving the station? Be on it.


Geoff Neuhoff
Neuhoff Communications Inc.