Radio Beyond The Big Markets: A New NAB Show Focus


Many radio industry observers say the industry’s future lies in the success of AMs and FMs in small and medium-sized markets across the U.S. It’s a philosophy that is integral to the financial health of Townsquare Media, Saga Communications and dozens of other successful operators who don’t have a presence in the Top 40 DMAs.

The NAB Show in Las Vegas will now feature a platform specifically for learning more about radio’s opportunity in these locales.

The NAB is launching the Small and Medium Market Radio Forum at NAB Show, and it will be an “add-on” event set for Sunday, April 7 — ahead of the main event. The three-hour forum is scheduled for 2pm-5pm Pacific at the Westgate, adjacent to the Las Vegas Convention Center.

The forum is exclusive to NAB members and will offer high-level policy and technology briefings; a deep-dive town hall discussion focused on the future of small and medium market radio; solution-oriented round-table discussions; and a NAB Show primer on sessions, events and exhibits relevant to small and medium market radio professionals.

Representatives from NAB’s Government Relations, Legal and Technology departments will provide top-level insight and updates on their respective initiatives. Round-table session highlights include non-traditional revenue strategies, on and off-air talent recruitment and software solutions.

“This program was specially created by NAB’s Small and Medium Market Radio Station Committee to address issues impacting radio and discuss solutions to advance the business,” said NAB EVP/Industry Affairs Steve Newberry. “We’re excited to provide a new forum for education and collaboration for our radio members at NAB Show.”

The Forum is sponsored by vCreative.