There’s a new watchdog in town. The goal of Smart Television Alliance, according to STA co-chair and National PTA President Jan Harp Domene: "By uniting a diverse group of nationally recognized nonprofit organizations with a shared commitment to improving what kids watch on TV, we will help parents make informed choices about what television programming their families watch. We want to make screen time healthy and educational, gathering the best information from a variety of trusted sources, including children’s media experts, educators and parents."
The organization is spearheaded by National Education Association (NEA), National Parent Teacher Association (PTA), and the National Council of Women’s Organizations (NCWO). Program recommendations will be coming from "Parent’s Choice Foundation, Common Sense Media, Parent’s Television Council, member organizations, as well as from parents and caregivers by means of an interactive Website and Smart News, STA’s twice monthly free newsletter." TiVo is providing seed money for STA.
TVBR observation: TiVo. Hmmmmmmm (chin stroke chin stroke). TiVo has trying to offer itself as the ultimate tool for parental control of what children see on television. This is a prime example of a business model and philanthropy coinciding.