Flat is better than down.
That’s the big message coming out of Standard Media Index’s AccuTV-based view of ad pricing and revenue data for the 2017-18 broadcast season.
Data show that during the just completed season, excluding the quadrennial Winter Olympics and World Cup, National TV maintained revenue of $45.5 Billion.
This is the same as the prior year, “despite declining audiences and continued pressure from Digital,” SMI emphasizes. But, as shown below, broadcast TV isn’t driving the growth.