What Fueled A Spot Surge For Radio In April?


Two days ago, Standard Media Index released its April 2018 National TV ad revenue figures. The topline data looked quite good.

But, there was something else that stood out in the SMI data. While it only discussed the ad performance of TV, radio looks even better.

RBR+TVBR asked SMI for additional details, and we now have them to share with you.

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