SMI: Q3 TV Ad Dollar Dip Goes Beyond Olympic Gap


How did television advertising fare in Q3?

The latest edition of the Standard Media Index (SMI), released Wednesday (12/20), tackled that question by comparing Q3 2017 to the same three-month period in 2015 and 2014, rather than against a time period that include the Summer Olympic Games.

SMI’s conclusion: There’s a decline that’s not just related to the lack of Olympic ad dollars.

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