SMIRNOFF Vodka is launching a new reality television show, Master of the Mix. In a quest to crown the hottest DJ in the world, Master of the Mix is hosting multiple DJs in cities throughout the world to determine the ultimate mix master. Hosted by Grammy nominated producer/DJ, Just Blaze, and world famous DJ, Kid Capri, the show will pit the world’s most prominent DJs against each other in head-to-head competition. The show will air Wednesdays at 10:30 p.m. ET beginning 11/3 on Centric, a 24-hour music and entertainment channel aimed at the African American audience. The show re-airs on Saturday nights at midnight ET on BET.
The competition kicks off at the DJ’s base camp for the show, a luxurious home in the Hollywood Hills, and quickly moves to Sin City where the DJs spin at The People’s Challenge, a massive vodka tasting event for SMIRNOFF at Tao Nightclub in Las Vegas. From there, the show follows the DJ’s from city to city – and party to party – including Miami, Los Angeles, New York and London, where contestants will put their skills to the test in a series of challenges.
Judged on their technical ability, track selection, originality, and crowd response, DJ’s will be competing for the title of Master of the Mix, as well as $250,000 in cash and prizes, including a personalized SMIRNOFF bottle. Kid Capri, who deejayed for Russell Simmons’ Def Comedy Jam and has produced sessions for Heavy D, Boogie Down Productions, and Quincy Jones, will anchor the judging booth, while notable industry vets such as Biz Markie will make guest appearances throughout the season.
The competitors include:
DJ Jazzy Joyce, hip hop legend, the only female in Funkmaster Flex’s DJ crew and NYC’s Hot 97 DJ
DJ Mars, the DJ for Keri Hilson, Monica, Kelis, and Ne-Yo and founder of World Famous Super Friends
DJ Rap, also known as the Queen of the Turntables and first lady of Drum n: Bass, who has over three million in cumulative worldwide sales to her name, voted top female DJ in the world 7 years in a row
DJ Revolution, Los Angeles-based resident DJ for The Wakeup Show with Sway and King Tech. Widely known for his scratching ability, he has released several critically acclaimed self-produced solo albums and shared the stage with many legendary artists.
Rich Medina Founder of Jump N Funk (2001), the original Fela Kuti Tribute Party, Little Ricky’s Rib Shack at APT (one of NYC’s longest running weekly residencies ever), and Rock Steady Crew DJ. Rich also produced “Watchin’ Me” for Jill Scott.
DJ Scratch, New Music Seminar DJ World Champion, three-time Grammy nominated producer, third member of the legendary group EPMD. Scratch has produced for Busta Rhymes and Flipmode Squad, 50 Cent, LL Cool J, DMX, and Q-Tip.
DJ Vikter Duplaix, Grammy nominated DJ, producer & recording artist, who has released several solo albums in addition to producing for Erykah Badu, Earth, Wind and Fire, Eric Benet, Bilal and many others.
The show is produced by marketing and content development agency GTM and Ben Silverman’s next generation studio, Electus.