Has the Snapchat app officially fallen by the wayside, with TikTok and Instagram far more front-and-center with both users and advertisers?
That may not be the case based on its active user rolls. But, monetizing its audience is whole other matter, as can be plainly seen in a rather dismal third quarter earnings report released after Thursday’s Closing Bell on Wall Street.
In after-hours trading, Snap Inc. shares plummeted by more than 27%.
