Brokers Split On Visibility In Slow Year For Deals


snl_kaganBy Adam R Jacobson

According to SNL Kagan, some $309.9 in deals were struck during the third quarter. Thank the Beasley-Greater Media merger for that, as the year’s top deal thus far accounts for a large perentage¬†of those dollars.

With year-to-date volume at $5.7 billion through Q3 and the ongoing FCC incentive auction all but freezing UHF and VHF transactions activity, this is the slowest year for TV transactions since 2010.

RBR + TVBR spoke to two top brokers to get their reaction, and obtain their visibilty for 2017.

One broker has none, given the tepid environment for both radio and TV transactions.

Another broker is slightly more optimistic, and anticipates a “somewhat active” 2017.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.