‘SNL’ takes Saturday late-night; early programming solid 2nd place

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From 8-9 p.m., an encore telecast of “Parenthood” (0.8/3 in 18-49, 2.9 million viewers overall) ranked #2 among the major networks in the hour in adults 18-49, as well as adults 18-34, adults 25-54 and all key adult-female demos, ahead of ABC’s encore of “Desperate Housewives” and CBS’s basketball overrun and rebroadcast of CSI.  From its first half-hour to its second, “Parenthood” increased its 18-49 rating by 14% (to a 0.8 from a 0.7) and its men 18-49 rating by 40% (0.7 vs. 0.5).  “Parenthood” matched NBC’s top non-sports 18-49 rating in the time period since December 12.


At 9 p.m., a rebroadcast of LAW & ORDER (0.9/3 in 18-49 and 3.8 million viewers overall) ranked #2 in the hour among the major networks in adults 18-34 (tie), men 18-34 and men 18-49.

At 10 p.m., an encore telecast of LAW & ORDER: SPECIAL VICTIMS UNIT (1.2/4 in 18-49, 4.9 million viewers overall) finished #2 among the major networks in the time period in all key ratings categories.  From its first half-hour to its second, SVU increased its 18-49 rating by 18% (to a 1.3 from a 1.1) and its women 18-49 rating by 25% (1.5 vs. 1.2).
 
In late-night metered-market households Saturday night

SATURDAY NIGHT LIVE, hosted by Jude Law and featuring musical guest Pearl Jam, dominated its time period with a 4.5/11 in metered-market households.  SNL is tied for the #1 rating of the night in the metered markets, matching or topping all primetime telecasts on all the major networks in household rating.  In the 25 markets with local people meters, SATURDAY NIGHT LIVE averaged a 2.8/12 in adults 18-49, making it the #1 telecast of the night ahead of all Saturday primetime programs on all the major networks.

NOTE: All national ratings and metered-market ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: information form NBC)