What’s the easiest way to get a client on the air? Put them in the commercial! What’s the quickest way to make a bad commercial? Same answer! Unfortunately, there are very few Frank Purdues, Lee Iaccoccas, Victor Kiams or even Dave Thomases out there. Most clients think they can pull off being great spokespersons. Most are wrong. Are there ways you can fulfill their desire for 30 or 60 seconds of fame and still make a commercial that works? Yes.