Soap: 'Days of Our Lives' top in women 18-34


Season to date, “Days of our Lives ” is tied for #4 in the women 18-49 category and tied for #1 in the women 18-34 demo.

For the week of November 21-25, “Days of our Lives” (1.1 rating, 7 share among women 18-49, 0.8/5 among women 18-34) tied for #3 among network daytime series in the women 18-49 demographic and ranked #1 in the women 18-34 race.

“Days” scored its highest women 18-49 rating in five months (since the week of June 13-17, 1.1) and matched its highest rating in that demo in nearly 10 months (since January 31-February 4, 1.3). In women 18-34, “Days” delivered its highest rating since the week of January 31-February 4 (0.9). Due to the Thanksgiving holiday, Thursday and Friday results are excluded from these averages.

(source: NBC)