SoCal radio gets a slice of Honda Helpful Awards


This Thursday will be the final day to submit nominations for the 1st Annual Honda Helpful Awards, a celebration that honors Helpfulness among residents in Southern California. Friends, family, peers and co-workers will have the opportunity to visit a participating Honda dealership or the Southern California Honda Dealers Association website,, to nominate a helpful member of the community whose life would be significantly improved by a new Honda. Cars will be gifted during an official awards presentation hosted by the Southern California Honda Dealers in Los Angeles in January.
The campaign, via Santa Monica-based creative agency Secret Weapon Marketing, uses radio, TV and outdoor.