SoCal radio up 2.6% so far in 2013

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scbaThe Miller Kaplan X-Ray report for June has some good news for Southern California Radio. From a YTD comp, the reporting LA area radio stations posted a solid, overall 2.6% increase. That’s a good growth rate in and of itself, but when you compare it to the same period of 2011 vs. 2012 YTD, when the growth rate was minus 2.0%, the net 2.6% increase is impressive. The story, however, goes much deeper.


LA Radio sales teams went out and sold a massive $29,761,112 of new business that was NOT on the air in the first 6 months of 2012. That’s almost $30 million dollars in the first 6 months of 2013 alone.

“The growth in key Radio advertiser categories is equally impressive and speaks to the muscular, steamroller effect of the world’s largest Radio market,” said Thom Callahan, President of the Southern California Broadcasters Association (SCBA).

These categories just keep growing every month and on a YTD basis they reveal enormous confidence from Southern California targeted advertisers in Radio’s ability to build brand awareness, market share and customers. A few examples of that growth trend include:

•           Financial Services – up 36.1%

•           Communications/Cellular – up 44.7%

•           Computers/Office Furniture – up 108.24%

•           Education – up 46.8%

•           Beverages – up 30.4%

•           Amusement/Theme Parks – 39.6%

•           Security Services – up 18.5%

•           Concerts/Movies – up 5.6%

•           Foods – up 21.9%

•           Department and Discount Stores – up 50.4%

•           Appliances/Electronics – up 91.4%

•           Real Estate/Retirement Communities – up 24.6%

•           Lawn and Garden – up 212.8%

From May through June, the following categories demonstrated month over month increases. Please keep in mind that Cinco de Mayo, Mother’s Day, and Memorial Day weekend were all in May, yet these categories invested even more in LA Radio in June.

•           Internet/E-Commerce – up 160.33%

•           Computers/Office Equipment – up 108.24%

•           Amusement/Theme Parks – up 79.85%

•           Beverages – up 39.6%

•           Security Services – up 30.44%

•           Concerts/Movies – up  18.52%

•           Oil and Gas – up 7.2%

•           Auto Dealers/Dealer Groups/Rentals – up 3.3%

•           Appliance/Electronics – up 5.54%

•           Entertainment/Other – up 5.61%