According to a new report from Fizziology, prepared by BaM, Handley and Jennette, marketers are still struggling with how to communicate with their audiences in social media in a way that they don’t with more traditional media. The numbers prove that each generation is represented in social media in mass. Now it’s about understanding how they use social, what their habits are and how to speak to them in a way that is meaningful, inspires action, and authentic.
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According to a new report from Fizziology, prepared by BaM, Handley and Jennette, marketers are still struggling with how to communicate with their audiences in social media in a way that they don’t with more traditional media. The numbers prove that each generation is represented in social media in mass. Now it’s about understanding how they use social, what their habits are and how to speak to them in a way that is meaningful, inspires action, and authentic.
