Social media behaviors by generation


Social MediaAccording to a new report from Fizziology, prepared by BaM, Handley and Jennette, marketers are still struggling with how to communicate with their audiences in social media in a way that they don’t with more traditional media. The numbers prove that each generation is represented in social media in mass. Now it’s about understanding how they use social, what their habits are and how to speak to them in a way that is meaningful, inspires action, and authentic.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.