As Facebook prepares for a record-breaking IPO next year, here’s a reminder that some social media ideas make it – and big time – while others don’t. Get Married Media announced that it will shut down on December 16th.
“Get Married has a passionate bridal audience and an outstanding team,” said Anita Brady, President of the privately held company, citing productivity and revenue gains over the last year. Despite these successes, however, she said the company has been challenged by the economic downturn, particularly in print media, as well as the small scale of its operations and capitalization relative to its competitors. So, it is shutting down. Get Married Media reaches bridal audiences online (www.GetMarried.com), in print (Get Married Magazine) and through social media.
The decision came after a lengthy business and investor review. “I’m saddened by this outcome,” Brady added, “But we’re grateful for the enthusiasm of our visitors and readers, and the loyalty of advertisers who have supported us over the years.”
Advertisers will continue to be served online through mid-December and in the current issue of Get Married Magazine (Winter 2011), on newsstands through January 16, 2012. The company will also support all of its current sweepstakes through completion, including “America’s Top Bride.”
Get Married Media is a national publisher that connects brides with local and national wedding vendors and experts through entertainment and news. Get Married Magazine has a distribution of 200,000 and is also published digitally. The online portal at www.GetMarried.com offers a wedding shop, videos, articles, image galleries and wedding planning tools.
Founded in 2007 by Brady, Get Married Media’s primary investor since 2008 has been Taylor Corporation, one of the largest privately held companies in the US.