The vast majority of smartphone users access their social media sites with them, according to a new study from BIGresearch’s Prosper Mobile Insights. Did we use the term “vast?” We think that is an appropriate description of 85%.
PMI’s survey pool averaged 40 years of age and was skewed slightly toward the women by a 55%-45% margin. The survey was conducted over a period of a few days at the end of August and beginning of September 2011.
PMI stated, “It appears smartphone and tablet users are more likely to peer in on their friends’ social lives before promoting their own. Reading status updates (69.4%) is the most popular social media activity carried out on mobile devices, followed by viewing photos (65.6%). Updating a personal status came in third with 53.4%, and just under half (49.0%) post photos taken on a smartphone or tablet.”
Here are the full results of the survey:
Read status updates from others: 69.4%
View photos: 65.6%
Update status: 53.4%
Send emails: 51.4%
Post photos taken on smartphone/tablet: 49.0%
View videos: 39.8%
Chat/Instant message: 36.1%
Check in with current location: 30.3%
Friend or follow people just met: 29.6%
Go to retailers’ pages to find deals while shopping: 26.5%
Post videos recorded on smartphone/tablet: 24.1%
Don’t access social media sites on my mobile device: 15.0%
Source: Prosper Mobile Insights™ Mobile Survey, August-11.
RBR-TVBR observation: If social media is where people on the move are visiting, then it is incumbent on broadcasters to be there waiting for them. Of course, it’ll take more than just being there – you will also need a compelling reason for people to visit. And that in turn will be a compelling reason for advertisers to utilize your excellent services.
What it boils down to is this: We all know the internet is taking an ever-greater slice of the advertising pie. That doesn’t mean broadcasters cannot takes as many big bites out of the internet slice as possible! Get on the web in a strong way, get out your fork, and dig in!