CNN International announced that Sofitel Luxury Hotels is bringing its first ever global television ad campaign exclusively to the network this month. The executions will form part of an integrated and exclusive drive that will see the luxury hotel brand sponsor a Paris fashion theme week on CNN International, broadcast in the network’s ‘News Stream’, and ‘Connect the World’ programs; sponsorship of a 30 minute special program; editorial vignettes; a spot campaign; sponsorship of a microsite, www.cnn.com/fashionseasonparis and a banner campaign on CNN digital platforms.
The integrated campaign begins 2/24, across Europe, the Middle East, Africa, Latin America, Asia and the US, will also feature online executions running on CNN.com.
Said Petra Malenicka, VP ad sales Western Europe, CNN International Commercial: “We are delighted that Sofitel Luxury Hotels has chosen CNN for its first global television advertising campaign. The addition of Sofitel to an ever-expanding portfolio of luxury advertisers across CNN underlines the strength of our commercial proposition. Our upscale audience and global reach are a perfect fit for this type of advertiser.”
Added Geoffray Maugin, VP Global Marketing & Digital, Sofitel Luxury Hotels said: “The “Life is Magnifique” multi-destination campaign shot in Dubai, Paris, Bangkok, Bora Bora and London marks the first ever global TV advertising for Sofitel by BETC. To match Sofitel’s worldwide presence, we have naturally decided to launch it via the powerful CNN International TV & Digital network covering Europe, Asia, Middle-East-Africa and the Americas. The associated sponsoring of the “Fashion Season: Paris” programming reinforces Sofitel’s positioning around “French Elegance”. What a great way to celebrate Sofitel’s 50th anniversary!”