The SonLife Broadcasting Network has carved itself an audience thanks, in part, to its ties to Jimmy Swaggart. In the San Francisco Bay Area, it has enjoyed a presence on a full-power UHF station that began in February.
It’s a station that is a “zombie” of sorts, as it maintains a post-spectrum auction repack channel sharing agreement with the market’s Azteca América affiliate and a facility recently taken over by New York-based RNN.
And, it’s just been sold by NRJ TV, which scored a multi-million payday by giving up this facility’s own spectrum.