At CES, Sony Electronics introduced its 2010 BRAVIA LCD HDTV line featuring its first 3D HDTVs, a new innovative and stylish Monolithic Design Concept, and LED backlighting.
The new televisions are another example of how Sony is providing consumers with networked products that enhance the home entertainment experience by offering built-in Wi-Fi for easy access to BRAVIA Internet video, BRAVIA Internet Widgets and personal content through Digital Living Network Alliance (DLNA) certified home networks.
The line is made up of 38 models ranging in screen sizes from 60 to 22-inches. The LX900 series offers integrated 3D functionality with Sony’s 3D active shutter glasses and built-in 3D transmitter, while the HX900 and HX800-series are 3D capable using Sony 3D active shutter glasses and 3D transmitter (each sold separately). The 3D models incorporate a frame sequential display and active-shutter glasses that work together with Sony’s proprietary high frame rate technology reproducing full high-definition 3D images.
The models include integrated Wi-Fi for an easy connection to broadband home networks. Once connected, users can access thousands of streaming movies, videos, music and more from Netflix, Amazon VOD, YouTube, Slacker Internet Radio, Pandora, NPR, Sony Pictures, Sony Music, and over 25 total providers through the Sony BRAVIA Internet Video platform.
Also, with the touch of a button, users can access the latest in news, weather, USA Today sports, Yahoo Finance, Twitter, Flickr photos, and FrameChannel through small applications called BRAVIA Internet Widgets. The widgets can be uniquely positioned anywhere on the TV screen for a custom viewing experience.
The models also feature playback of personal content including digital pictures, video, and music through USB and DLNA certified network connections.
Another new feature is Sony’s Intelligent Presence Sensor with face detection. The sensor detects if you’ve stepped away from the TV or are not watching the screen and automatically dims the backlight. After an extended period, the TV will turn off if no one has re-entered the viewing area. Additionally, the Intelligent Presence Sensor’s newly added Position Control feature detects a user’s viewing position to deliver optimized video/sound balance, while the Distance Alert feature helps to keep small children at an eye-friendly distance.
