Sony confirms Berkus sale to NBC O&Os


Sony Pictures Television has made it officials that “The Nate Berkus Show” will debut in first-run syndication in the Fall of 2010 on the 10 NBC Local Media television stations. The new daytime talker will be co-produced by Oprah Winfrey’s Harpo Productions and Sony Pictures Television (SPT) and distributed by SPT.  

Berkus is a design expert and New York Times best-selling author who appears regularly on “The Oprah Winfrey Show. “The Nate Berkus Show” (working title) will be a daily syndicated multi-topic and multi-segment series which will present a broad range of subjects and guests based on lifestyle, entertainment and personal transformation.  

“We are pleased to partner with NBC stations to launch ‘The Nate Berkus Show.’ Combined with Harpo’s legacy of success in daytime, and our strong partnership with Sony, NBC’s commitment and support offers the perfect platform to launch syndication’s next breakout series,” said Erik Logan, President, Harpo Productions.

“We’re excited to add a great talent like Nate Berkus to our programming lineup,” said John Wallace, president, NBC Local Media. “We believe the show, with its broad appeal and themes of lifestyle and inspiration, will be a strong fit for the NBC Local brand and resonate with our audience.  We look forward to working with our partners at Harpo, with their proven track record of success in daytime programming, and Sony, to help make the show a success in each of our 10 markets,” he added.

“Partnering with the NBC stations on quality, branded programming like ‘The Nate Berkus Show’ maximizes our potential to build a successful franchise,” said John Weiser, president, US Distribution, Sony Pictures Television.

SPT will handle worldwide distribution efforts for the show, advertiser sales and marketing, and co-produce the series with Harpo Productions.