The Karate Kid Challenge – part of a new multiplatform promotional campaign taking place beginning 5/1 as a result of a partnership between Sony Pictures Entertainment and Six Flags Media Networks, the advertising, sponsorship and corporate partnerships arm of Six Flags, Inc.
The campaign includes the Challenge, a competition for karate students hoping to win a chance to attend the new Karate Kid film premiere and host a private screening for their friends, as well as promotions that take advantage of the different out of home elements that Six Flags Media Networks sells across theme parks nationwide.
In anticipation of the worldwide release of The Karate Kid, in theaters 6/11, karate kids from across the country are invited to bring their best moves to one of ten Six Flags theme parks and compete in The Karate Kid Challenge. The challenge will offer karate students and their “senseis” the opportunity to compete in a karate exhibition contest designed to showcase their skills and teamwork.
Participants will be judged on demonstrated movements and technique; the degree of difficulty; entertainment value, showmanship, and creativity; and basics, including balance, synchronization, and focus. At each of ten Six Flags parks, the judges will name a winner and a runner-up.
All events will be taped, and videos of the ten winning teams will be posted on Yahoo!, where the public will vote for their favorite team from May 18-25. The top three vote-getters will be invited to the premiere in LA, where the grand prize winner will be announced.
Also included as part of the campaign will be advertisements on Six Flags Digital Networks, including Six Flags TV, Jumbotrons, and Menu Board TV; ride domination in five parks including wrapping coasters with the Karate Kid theme; and a full online presence at sixflags.com.
“Six Flags is very excited to be working with Sony on the reinvention of this iconic title,” said David McKillips, SVP, Corporate Alliances, for Six Flags Media Networks. “This campaign demonstrates our unique ability to develop 360 degree experiential and brand-building marketing programs that provide direct access to millions of consumers nationwide.”