Tennis Channel and Sony Pictures Television have entered into an exclusive ad sales partnership. SPT will sell Tennis Channel inventory to traditional national television advertisers while the sports and lifestyle network’s internal sales team will continue to develop non-traditional opportunities such as integrated business development-based sponsorships. Tennis Channel’s linear and satellite inventory, managed by SPT, includes national :30 spots and DR.
Tennis Channel is harnessing the strength of SPT’s sales force at a time when the network has seen dramatic subscriber growth in recent months, from 10 million to 20 million, with more than 50 million during the network’s Grand Slam coverage. The partnership model adds SPT’s ad sales experience and reach to an internal ad sales team that sells 49 of the top 50 tournaments in tennis, among them Wimbledon, the French Open, Australian Open, US Open Series and entire Davis Cup championships.
Tennis Channel is the latest addition to SPT’s growing portfolio of opportunities for advertisers, which range from broadcast and cable television to emerging platforms such as online video and mobile.