Sook: For All Advertisers, Local TV Is The Best Medium


NEW YORK — In a speech delivered as a welcome to attendees of the daylong TVB Forward conference at Pier 60 along Manhattan’s Hudson River side, Nexstar Media Group President/CEO Perry Sook, who also serves as the Television Advertising Bureau’s Chairman, highlighted the strength of the local broadcast TV industry.

Sook also took note of what steps are needed by local TV broadcast companies in order to remain competitive, while declaring that there’s no better venue for all types of advertisers.

Please Login to view this premium content. (Not a member? Join Today!)