South Park creators, Comedy Central strike ad sharing deal


Matt Stone and Trey Parker, the creators and executive producers of "South Park," and Comedy Central have signed a joint venture that involves millions in up-front cash and a 50-50 split of ad revenues, the network and the two creative partners have agreed to create a hub to spread South Park-related material across the Net, mobile platforms, and video games, reports The NY Times.

The deal begins with a three-year extension of the show and its creators’ contracts through a 15th season, in the year 2011, and gives Stone and Parker sizable raises, both in their salaries and in their guaranteed advances against back-end profits from DVDs, merchandising, syndication and international sales. It also creates an entity called, to be housed in the show’s animation studio in Culver City, Calif., that is intended to be an incubator not only for new applications for characters the likes of Cartman, Kyle, Stan and Kenny, but for new comedy concepts that could one day mature into TV series of their own. The paper says the deal is worth some 75 million to Parker and Stone over the next four years.