Spacial Audio has reached agreement with Regent Communications to supply stream hosting and ad insertion service to 59 of its stations. The stream hosting and ad insertion technology package will be used to create six new online channels; each will be powered by SAM Broadcaster, a Spacial Audio radio automation system used by broadcast and internet stations worldwide. The online-only channels will feature a mix of formats including Country, Classic Rock, AC, etc.
Regent stations and channels will use StreamAds, Spacial Audio’s advertising, scheduling, delivery, tracking and reporting platform. StreamAds’ unique targeting ability allows delivery of commercials to specific listeners or geographic audiences.