Spike TV, UFC launch UltimateFighter.com


The Ultimate Fighting Championship and Spike TV have joined forces in a new digital partnership with the launch of UltimateFighter.com.  The ad-supported (Burger King, the Marines and TapouT are initial sponsors) website will feature every episode, every fight and every fighter from all 10 seasons of “The Ultimate Fighter,” which premiered on Spike in January 2005.

The launch of UltimateFighter.com marks the first time that complete UFC fights are available on the web for free in an ad-supported model and it is the first vertical website launched for a Spike TV series.  Both UFC.com and Spike.com will redirect all traffic related to “The Ultimate Fighter” to the new site.

“The TUF website is a brilliant addition to our portfolio of deep, engaging vertical properties within the MTVN Entertainment Group,” said Erik Flannigan, EVP/digital media, MTVN Entertainment Group. “The UFC and Spike are powerful and collaborative partners on air and we are thrilled to be doing the same across digital platforms.  For millions of fans, UltimateFighter.com unlocks what they have long been searching for on the web: the fights that launched the careers of their favorite fighters.”

UltimateFighter.com offers over 1000 clips, full episodes and other video assets from all 10 seasons of “The Ultimate Fighter.”  Every knockout, submission and fight finish from the series can be viewed through the site’s annotated video player, which houses all 231 complete fights that aired on TUF.  That number includes the full fight cards of all ten season finales.

The site also features direct integration with social networks, connecting fans to the real-time discussion going on about the series and the UFC via Twitter, as well as content sharing and community building around “The Ultimate Fighter” on Facebook.