Fox Broadcasting Company, 19 Entertainment Ltd. and FremantleMedia North America have re-teamed with Ford Motor Company, Coca-Cola and AT&T as official sponsors of this year’s American Idol which continues with auditions in San Francisco Tuesday, Jan. 20 (8:00-9:00 PM ET/PT) and in Louisville Wednesday, Jan. 21 (8:00-9:03 PM ET/PT) on FOX.
Season Eight marks the return of Ford as the official automotive sponsor of the show. Ford has been a leading partner of the show since the show’s debut in 2002, and will continue to have a strong presence throughout the upcoming season. Ford vehicles and the Top 12 Idol contestants will again be featured each week in exclusive Ford music videos. This content, along with candid “making of” segments featuring the contestants, will also be available on americanidol.com. In addition, Ford will launch a unique consumer promotion that will offer fans an exclusive chance to win a once-in-a-lifetime Idol experience. More details t/b/a.
As a returning partner, Coca-Cola is offering programs that will bring fans closer to the Idol experience. Exclusive behind-the-scenes content will be available through MyCokeRewards.com, giving fans an inside look at the contestant experience. Through the “Coca-Cola Judges Cup Design” program, fans will again be able to develop their own special cup graphics at MyCokeRewards.com for the opportunity to have their cup design appear on the show. Their cups can also be showcased on their personal pages on MySpace, Facebook and other websites. Coca-Cola will visit submitted personal web pages looking for cups on display, and award a trip to an Idol show to one lucky fan.
As the official wireless sponsor, AT&T returns ready to wirelessly connect fans to their favorite Idol moments directly from their mobile phones. Building on last season’s phenomenal success of generating more than 78 million text messages, AT&T is once again allowing its wireless customers to participate in hosted text chats with the voted-off Top 12 finalists, test their knowledge of Idol trivia and, of course, text their votes for their favorite contestants during the voting window after each show.
