Spooky Wednesday win for ABC


With its 2-hour Halloween-themed comedy block (including a repeat Modern Family) leading into Revenge, ABC finished a dominant #1 on Wednesday night among Adults 18-49, leading runner-up CBS by 22%.  For the 6th week running this season, ABC delivered Wednesday’s #1 TV show among Adults 18-49 with Modern Family.     

The Net exhibited substantial year-to-year gains on the evening for the 6th consecutive week, jumping over the year-ago Wednesday’s all-original line-up in viewers (+20%) and young adults (+22%).

 ABC marked its 2nd most-watched Wednesday this season – best since season-premiere Wednesday (on 9/21/11).

Hitting series highs at 8pm, ABC’s The Middle finished a strong #2 in its slot to Survivor in viewers and young adults, while ranking a definitive #1 in the half-hour and beating CBS reality show by wide margins in Adults 18-34 (+26%) and Women 18-34 (+50%).  

Posting its 4th straight week of Adult 18-49 growth, ABC’s The Middle posted series-high numbers in Total Viewers and all key Adults (AD18-34/AD18-49/AD25-54).

Rising year to year for the 6th week running, The Middle bettered its year-ago broadcast in viewers (+7%) and young adults (+7%).

Building on its Adult 18-49 lead-in for its 6th straight broadcast at 8:30pm (+10%) to achieve a series high, ABC’s Suburgatory tied CBS’ Survivor to finish #1 in the half-hour for the first time with Adults 18-49.  The new ABC comedy also won its time period among Adults 18-34, Men 18-34 and key Women (W18-34/W18-49).

Suburgatory scored series highs in Total Viewers, young Adults (AD18-34/AD18-49) and Kids 2-11.  In fact, the freshman comedy generated ABC’s top series performance in the half-hour in nearly 2-1/2 years with Adults 18-49 – since 5/27/09.

Suburgatory once again generated big improvement for the Net over the year-ago time period occupant (Better with You) in viewers (+27%) and young adults (+36%). 

Increasing from on its lead-in at 9pm to dominate its slot with Adults 18-49 by 63% over CBS’ encore Criminal Minds, ABC’s repeat Modern Family registered as the evening’s #1 TV program for the 6th straight week. 

Showing impressive retention of its year-ago original telecast viewers (87%) and young adults (86%), ABC’s Modern Family posted its strongest-ever repeat performance.  The third year ABC comedy surpassed its previous encore highs by 24% in Total Viewers and by 26% in Adults 18-49. 

In the 9:30pm half-hour, ABC’s sophomore Happy Endings won its slot in Adults 18-49, while finishing as the #1 series in its slot for the 4th week running in Adults 18-34 and Women 18-34.   

Jumping week to week in viewers (+22%) and young adults (+17%), ABC’s Happy Endings hit series highs.  In fact it was the 2nd time in 3 weeks for the ABC sophomore comedy to post series best results in the key young adult sales demo.

Building on its Total Viewer lead-in during the 10 o’clock hour, ABC’s freshman drama Revenge took first place in its time period among Adults 18-49.   In addition, Revenge was the #1 series in the hour for its 6th consecutive airing with Adults 18-34 and Women 18-34.

Growing week to week in viewers (+9%) and young adults (+12%), ABC’s Revenge produced the series’ 2nd-highest numbers ever.   Continuing to show forward momentum, the new ABC drama marked its 3rd consecutive week of Total Viewer gains.

For the freshman series’ 6th straight telecast, Revenge tallied huge time-period improvement for ABC, catapulting over the year-ago night in viewers (+98%) and young adults (+155%).  Revenge continues to qualify as ABC’s most-watched series during Wednesday’s 10 o’clock hour in more than 4 years – since Lost during the 2006-07 TV Season.

(Source: ABC)