Sports and News Viewing: An Up and Down Tale


The “Wordsmith of Wall Street” is at it again. Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser has penned a report following his firm’s review of weekly national TV viewing trends for both news and sports, based on live+same-day viewing data through the ninth week of 2018 (ending March 4).

The two genres together accounted for some 23% of all national TV viewing during 2017. But, they’re not in sync with their growth: News media viewing is down year-over-year, while sports is up — for one Olympic-sized reason.

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