The return of live sports following the COVID-19 pandemic’s 2020 shutdown of nearly every professional league on the planet has proven to be a magnet for U.S. fans.
A new survey of consumers across 17 markets conducted by Altman Solon confirms that live sports consumption has steadily risen over the last two years as sports came back to full schedules. At the same time, new technologies are being increasingly used by sports teams and leagues to build fan connections, including augmented and virtual reality and blockchain.
