Big New Efforts From Brick-and-Mortar Retailers


Brick-and-mortar retailers still matter to many consumers.

They can also represent a strong user of radio, the latest Spot Ten Radio report from Media Monitors shows.

One is a Top 5 advertiser: Jared the Galleria of Jewelry.

The other is now in the top 10 with a big bump in plays, and that Sears.

The venerable retailer jumps into the Spot Ten for the week ending May 6 with 18,945 plays, jumping from No. 23.

The rest of this week’s Spot Ten reflects stability, with The Home Depot continuing its reign as the champion of AM and FM national spots.