Insurance Category Remains Hot For Cable Nets


GEICO and Liberty Mutual Insurance continue to enjoy the most impressions, by number of spots, on the cable TV networks measured by Media Monitors during the week ending Oct. 16, 2016.

Insurance is a hot category, and Allstate repeated at No. 3, while Progressive remains at No. 10.


Meanwhile, Subway is actively seeking consumers as it soars from No. 87 last week to enter the top 10.

Also new to the Spot 10 is Xfinity’s internet/phone/TV triple play campaign.


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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.