The auto insurance category has proven to be a vibrant one across broadcast and cable TV, in addition to radio.
GEICO and Progressive continue to dominate the Spot Ten Cable report, from Media Monitors, but Allstate is now aggressively challenging these top users of spot cable.
The venerable auto insurance brand is No. 3, thanks to a 33,868 play count.
Allstate is now ahead of Liberty Mutual Insurance and State Farm, with respect to spot cable use.
Who else is actively using spot cable? Here’s the latest Spot Ten Cable report, in full: