Verizon Campaign Hits Cable Nets


Verizon Wireless has stepped up its efforts to reach pay TV consumers by becoming the No. 5 advertiser at the cable television networks monitored by Media Monitors for the week ending August 28, 2016.

Verizon surges from No. 34, in the week ending August 21.

This week’s Media Monitors Spot Ten Cable has GEICO repeating as the No. 1 advertiser, with Burger King climbing from #2 to #3.

Office Depot, incorporating the OfficeMax chain, enters the top 10 at #10, climbing from #12.

Of the aforementioned brands, only GEICO places among the top 10 radio and top 10 television advertisers for the week ending August 28, according to Media Monitors.